E-Commerce + Marketing Manager

Location: Woodstock, VT

Type: Full-Time

Primary Responsibilities:

Online Store Management:

Build and follow a master calendar and ensure that website releases are planned in advance and creative briefs are given in proper time prior to needing assets
Manage the updating of the homepage and high-traffic pages in line with company-wide sales strategy
Oversee the updating of collections and product pages to lead the customer to in stock and featured items.
Prioritize and support on-site programs (i.e. subscription, bundled products) that build the business and increase customer satisfaction.

Online Store Merchandising:

Lead the development and execution of merchandising and promotional strategies on site by identifying key products, managing site hierarchy, navigation and aligning behind seasonal themes and campaigns.
Leverage web analytics to understand performance of and customer interaction with site content and general online shopping experiences to identify opportunities for growth.
Be sure all web content is seasonally appropriate and rotated regularly

New Product Build Out:

Collect all creative assets (video, photo, copy, dimensions and weights) of new products to be added to the website
Work with internal team to build new products or categories.
Ensure all products are SEO ready (title tags and metadata), tagged and categorized as needed.
Work with the product development team to ensure products are built and ready on all platforms

Category Analytics:

Evaluate and maintain effective navigation, hierarchy and filtering strategies that drive conversion and reinforce a positive brand experience
Utilize Google Analytics and Meta Commerce Manager to build stronger performance on these channels
Provide reporting to the product development team about popular searches and category performance

Registry Management:

Develop and improve the registry program with the support of the customer service team
Provide analytics and projections about registry performance and demand
Regularly review and improve the registry content

Reporting:

Create weekly reports that deliver executive level summaries of KPIs as they relate to our ecommerce channel including AOV, cart abandonment, time on site, bounce rate, etc.
Provide regular competitive analysis.

Web Operations:

Understand the role of the website as our fastest growing channel; execute initiatives which increase brand awareness, sales, and customer retention
Act as the consumer and business lead for our ecommerce channel.
Partner internally to support brand storytelling
Define and manage website experience including shop flow/UI, presentation, refreshing of content, visual merchandising, functionality, and responsiveness, and performance.
Excellence in navigation, search/filtering, and checkout experience as measured by industry benchmarks and KPIs
Optimize shop concepts and landing pages for key customer segments and category growth opportunities.
Improving product detail page performance through content and UI/UX.
Utilize and report on site analytics to monitor performance and drive growth.
Oversee website related implementations, migrations and decommissions

Design Marketing Campaigns:

Strategize content calendar across all channels
Manage deadlines and deliver drafts of all campaign materials in advance
Oversee development of creative assets for in-store and online to appropriately communicate marketing campaigns to all customers

Organize and Maintain Brand Assets:

Manage company graphic assets including logos, fonts, colors etc.
Maintain company Dropbox account and ensure usability across all departments
Ensure all print materials, signage, digital campaigns are consistent and work together to tell the brand story

Contractor Oversight

Oversee management of contractors as they relate to digital assets & social media
Ensure all digital outlets are cohesive in brand messaging
Ensure work is executed timely and deliverables are met