E-Commerce Manager

Location: Woodstock, VT

Type: Full-Time

Primary Responsibilities:

• Online Store Management 
• Online store merchandising
• New product build-out 
• Category analytics
• Web Operations
• Registry management

Online Store Management:

• Build and follow a master calendar and ensure that website releases are planned in advance and creative briefs are given in proper time prior to needing assets
• Working closely with social team
• Consistently be updating the homepage and high-traffic pages in line with company-wide sales strategy
• Consistently be updating collections and product pages to lead the customer to in stock and featured items. 
• Prioritize and support on-site programs (i.e. subscription, bundled products) that build the business and increase customer satisfaction.

Online Store Merchandising: 

• Lead the development and execution of merchandising and promotional strategies on site by identifying key products, managing site hierarchy, navigation and aligning behind seasonal themes and campaigns.
• Leverage web analytics to understand performance of and customer interaction with site content and general online shopping experiences to identify opportunities for growth.
• Be sure all web content is seasonally appropriate and rotated regularly

New Product Build Out: 

• Collect all creative assets (video, photo, copy, dimensions and weights) of new products to be added to the website
• Work with internal team to build new products or categories.  
• Ensure all products are SEO ready (title tags and metadata), tagged and categorized as needed.  
• Work with the product development team to ensure products are built and ready on all platforms

Category Analytics:

• Evaluate and maintain effective navigation, hierarchy and filtering strategies that drive conversion and reinforce a positive brand experience.
• Provide reporting to the product development team about popular searches and category performance

Registry Management:

• Develop and improve the registry program with the support of the customer service team
• Provide analytics and projections about registry performance and demand
• Regularly review and improve the registry content

Reporting: 

• Create weekly reports that deliver executive level summaries of KPIs as they relate to our ecommerce channel including AOV, cart abandonment, time on site, bounce rate, etc. 
• Provide regular competitive analysis.

Web Operations:

• Understands the role of the website as our fastest growing channel; executes initiatives which increase brand awareness, sales, and customer retention
• Act as the consumer and business lead for our ecomm channel. 
• Partner with Marketing and Creative to support brand storytelling
• Defining and managing site experience including shop flow/UI, presentation, refreshing of content, visual merchandising, functionality, and responsiveness, and performance.
• Excellence in navigation, search/filtering, and checkout experience as measured by industry benchmarks and KPIs as indicated by Senior Director of Revenue.
• Creating/optimizing shop concepts and landing pages for key customer segments and category growth opportunities. 
• Improving product detail page performance through content and UI/UX.
• Creating/utilizing site analytics to monitor performance and drive growth.
• Plan and oversee website related implementations, migrations and decommissions

Requirements:

• Bachelor's degree in business or marketing preferred
• Experience in retail, E-commerce or marketing
• Proficiency with Shopify, Google Analytics and Mailchimp
• Analytical mindset with a drive to present results

How to apply: 

• Send your resume to ashley@farmhousepottery.com along with a cover letter or a little bit about why you’d like to work with us at Farmhouse Pottery.