Location: Woodstock, VT (Flexible)

Type: Part-time

 

Primary Responsibilities:

-   Instagram Posting & Admin

-   Facebook Posting & Admin

-   Other Social Media Platforms

-   Social Media Paid Advertising

 

Instagram Posting and Admin:

-   Work closely with the marketing team to create a content calendar using relevant photography for Instagram posts 

-   Create stories for Instagram

-   Develop and implement strategies to grow the Instagram following

-   Develop strategic partnerships with Influencers

-   Plan and manage giveaways both internally and with chosen influencers/partners to expand outreach

-   Maintain brand presence across all platforms

-   Customer engagement (liking, commenting, responding to messages etc.)

- Develop reporting to present on a weekly basis on social performance and opportunities

 

Facebook Posting and Admin:

-   Create a content calendar using relevant photography for Facebook posts and present to James in advance of post dates

-   Create stories for Facebook

-   Develop and implement strategies to grow the Facebook Following

-   Leverage other strategies to improve the company Facebook presence

-   Customer engagement (liking, commenting, responding to messages etc.)

 

Other Social Media Platforms:

-   Improve company Pinterest presence

-   Review and present any other Social Media platforms the company could leverage to grow it’s outreach

 

Paid Advertising: 

-   Create a regular publishing schedule and promote content through social advertising.

-   Design, create and manage promotions and social ad campaigns, being sure to integrate with company’s overall marketing campaign plan and channels.

-   Implement a content editorial calendar to manage content and plan specific, timely posts associated with marketing campaigns.

-   Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Requirements:

  • 2+ years prior experience in social media or marketing management
  • Ability to meet at Woodstock flagship at least 1x per month
  • Ability to develop and present ideas effectively and in advance
  • Ability to plan ahead and work remotely as part of a team

How to apply: