Digital Marketing and Content Lead

Location: Woodstock, VT

Type: Fulltime

The Digital Marketing and Content Lead is at the forefront of Farmhouse Pottery’s growth. As the owner of the company’s social media presence, brand partnerships, and marketing campaigns, this role sits at the center of product, growth, e-commerce, and creative at one of the country’s preeminent handmade homewares brands. Working with external collaborators and leveraging their own creative photography and production abilities, this is a unique opportunity for an experienced content creator and digital marketer to utilize their experience, natural aesthetic ability, and scrappiness to take Farmhouse’s digital presence to the next level.

Primary Responsibilities:

  • Own the company’s social presence on each active platform with a major focus on Instagram
  • Build and execute strategies to consistently grow the company’s audience and engagement on targeted social platforms
  • Own the content calendar and digital marketing plan, building campaigns to support company-wide goals
  • Utilize multiple concurrent tactics to meet your campaign goals, including paid advertising
  • Oversee digital marketing assets, working with external photographers and leveraging your own content production skills
  • Oversee brand partnerships, bringing high-potential new partners to the table and maintaining strong relationships with existing partners
  • Work with Founder as a strategic partner and marketing thought leader 

Requirements: 

  • Experience owning digital marketing assets at a small to medium size company
  • Experience planning digital marketing campaigns with a focus on social media
  • Experience working directly with creative executives or startup founders
  • Experience producing digital assets, including original photography and video
  • Ability to adapt your plans and strategies as part of a high-growth organization
  • Ability to manage deadlines and work toward benchmarks

Benefits:

  • Competitive compensation package
  • Relocation bonus, based on eligibility
  • 401k match, based on eligibility
  • Profit share, based on eligibility

How to apply: